Give them a reason to reply (SPD #001)
Hi Jane,
A proposal can go quiet for a dozen dull reasons, and almost none of them are personal. This prompt helps you write follow-ups that make it easy for the buyer to answer.
Example output
Prompt filled in for a proposal sent to a plant manager for a condition monitoring service, followed up three times with no reply.
Hi Tom, most teams ask how long the install takes and whether it stops the line. For your plant it is two evenings per line, with no lost production. Would it help if I sent the schedule so your maintenance lead can check it against your shutdown calendar?
Hi Tom, if the full proposal is more than you want to take on this quarter, we could begin with your two most critical lines and add the rest once you have seen the results. Same price per line, no long commitment. Would a smaller start be easier to approve?
Hi Tom, you mentioned wanting this running before the spring shutdown. If budgets or priorities have moved, tell me and I will adjust the plan to fit. If the timing still holds, what do you need from me to move forward?
Send first: Email 1. It answers the question buyers rarely ask out loud, and it takes one line to reply.
Outcome
Three short emails, each with a different reason to reply, and a clear choice of which to send first.
Reason
A specific question is easier to answer than another request for an update.
Same time tomorrow,
P.S. Tomorrow: a prompt for reconnecting with a customer who has gone quiet.