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One AI prompt a day for industrial sales.

A real selling situation, a prompt you can copy, and a worked example in your inbox every morning. Built on 35 years of industrial B2B sales experience, for people who sell to plants, engineering, maintenance teams and production.

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Examples cover

Machinery Components Materials MRO supplies
Use the prompts with ChatGPT Claude Gemini Copilot Perplexity Your preferred AI tool

Who it is for

Written for the way industrial products get sold.

Every prompt is written for you, the salesperson, and for the people you call on. A maintenance supervisor, a plant manager and a purchasing agent each want something different from you, so each prompt is built around how that buyer thinks and decides.

The types of buyers you call on

Maintenance supervisors

Downtime, spare parts and the shutdown window.

Plant managers

Output, cost per hour of lost production and capital approval.

Engineers

Specifications, fit with the existing line and technical questions.

Purchasing agents

Price, delivery and what happens if a supplier lets them down.

Safety managers

Compliance, guarding and what follows an incident.

Stores and MRO

Stock levels, critical spares and reorders that happen on time.

What you get

Here is what lands in your inbox.

Every email follows the same format, so you can read it in a minute and use it before your next plant visit or call.

  1. 01
    The promptReady to copy, with placeholders for your product, buyer and account.
  2. 02
    An industrial exampleThe prompt filled in for a real kind of plant, so you can adapt it.
  3. 03
    The outcomeWhat you should have in hand when you run it, ready to use today.
  4. 04
    The reasonWhy the prompt works, so you can write your own prompts as well.
FromSales Prompt Daily
ToJoe

Questions that uncover downtime (SPD #038)

Questions that uncover downtime

Move from 'we have some downtime' to a line, a frequency and a cost.

Hi Joe,

Wednesday edition. Ask a maintenance manager whether the plant has any downtime problems and you will hear 'not really' or a list of everything, depending on the day. Neither answer tells you where to start, because downtime only becomes a problem you can solve when somebody can say which line, how often and what it costs.

Today's prompt writes a set of questions that move from the general to the specific, so the conversation ends at a number you and the manager can both write down.

Take the questions on a notepad and let the manager do most of the talking. Here's the prompt.

PROMPT

I am going to talk with a [job title] at a [type of plant] about downtime. I sell [product or service], which helps with [type of failure or stoppage]. Write 12 questions in order, starting with open questions about how their day runs and ending with specific ones about which equipment stops most often, how long each stop lasts, what they do while waiting for repairs and what an hour of lost production costs. Mark the three questions I should not skip. Add two follow-ups I can use when an answer is vague, and a simple way to write down their numbers so I can repeat them back at the end of the call.

EXAMPLE

Here's how you might fill in the blanks:

"I am going to talk with a maintenance manager at an iron foundry about downtime. I sell refractory lining services, which helps with unplanned furnace relines."

OUTCOME

You should get twelve ordered questions with three marked as essential, two follow-ups for vague answers and a simple note format for the numbers.

REASON

Managers rarely carry downtime figures in their heads, so a conversation that builds them out loud gives you both a number to work with. A cost the manager helped calculate is far easier to act on than one you claim.

Ask the questions in order and write down the manager's own words for the cost of a stop. Read them back before you say anything about your product.

See you in your inbox tomorrow,
Colin

P.S. Tomorrow's prompt helps you put the cost of a stoppage in front of the buyer.

The week

A different part of the sales day, every day.

Each day has its own theme, so over a week you cover the whole sales process, from finding the right plant to keeping the customer who reorders.

  1. Mon
    Research and ProspectingFind plants worth calling and a reason to call them.
  2. Tue
    Outreach and EngagementEmails, calls and messages a busy supervisor will answer.
  3. Wed
    Discovery and PreparationBetter questions and a clear plan before the call or the plant walk.
  4. Thu
    Proposals and PresentationsQuotes and presentations a plant team can follow.
  5. Fri
    Follow-up and ClosingNext steps that keep the purchase order moving.
  6. Sat
    Relationships and GrowthKeep the customers who reorder and grow what they buy.
  7. Sun
    Skills and DevelopmentPractice, review and plan the week ahead.

What is coming

A few of the prompts in the industrial series.

A new prompt every morning, written for the way plants actually buy.

Research

Find plants that just expanded or changed hands

Outreach

Cold call opener for a maintenance supervisor

Discovery

Questions that uncover downtime

Proposals

Quote a package of products instead of one item

Follow-up

Time the follow-up around a plant shutdown

Relationships

Check in after a customer's new line starts up

Discovery

Prepare for a call with a plant's safety manager

Follow-up

Win back a customer you lost

Skills

Review what you learned from lost quotes

Get the industrial prompts

Questions

A few practical questions.

Is it free?
Yes. Sales Prompt Daily is a free daily email. You can unsubscribe using the link in any email.
Is this for my kind of industrial sales?
If you sell machinery, components, materials or supplies to plants and production sites, yes. The examples use real industrial situations, and the prompts have bracketed fields so you can fit them to your products and your buyers.
Do I need to be good with AI?
No. You copy the prompt, replace the placeholders with your own details and paste it into the AI tool you already use. Each email shows a filled-in example so you can see how it is done.
Which AI tool do I need?
Use whichever you prefer, such as ChatGPT, Claude, Gemini or Copilot. Features and results vary between tools, so check the output before you use it with a customer.
How often will I hear from you?
One email each morning, including weekends. Each theme falls on the same day every week, so you know what to expect.
Will the prompts work for my buyers?
The industrial series is written around maintenance supervisors, plant managers, engineers, purchasing agents and safety managers. You can adjust any prompt for the buyer and the plant in front of you.
How will my email address be used?
Your email is used to deliver Sales Prompt Daily. Every email includes an unsubscribe link, and you can leave whenever you like.

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